Using Listing Photos on Social Media Without Violating MLS Rules
Social media is where buyers actually are — but MLS rules still apply. Here’s how Western Slope agents can share listing media without breaking compliance.
1. Don’t Add Text or Graphics to MLS Photos
MLS guidelines prohibit:
“Coming Soon” overlays
“Just Listed” banners
Watermarks
Emojis
Branding
You CAN add them to separate social media versions, not the MLS originals.
2. Credit the Photographer (REQUIRED BY LAW)
Copyright law applies even to real estate photos.
Best practice caption:
“Media by Blue Moon Medias | Montrose, CO”
Services Page
3. Always Confirm Brokerage Branding Rules
Some brokerages require:
Follow your brokerage’s marketing compliance sheet.
4. Don’t Post Before “Coming Soon” Rules Allow
Most MLS systems require:
a status change
signed authorization
certain timing windows
Check with CREN or your brokerage before posting early.
5. Use the Correct Orientation for Each Platform
Recommendations:
6. Avoid Misleading Language
Never imply:
Cimarron Location Page
7. Tag Local Businesses & Areas
Boost reach by tagging:
@VisitMontrose
@OurayColorado
@RidgwayColorado
Local builders & stagers
Social Media Helps Buyers Discover Your Listing
Just do it in a compliant, ethical, brand-building way.
Need social media-ready edits?
📸 Order your next listing package: https://www.bluemoonmedias.com/services
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